Episode 55: In business it's easy to be so focused on the outcome of creating money that you forget why your person WANTS to pay you. 

My husband pays our girls $1 for creating a book. 

The girls LOVE it and for a while were confused why creating a book quickly and without effort wasn't rewarded with a dollar.

Once they understand why he WANTS to pay them though...they were able to create what they want (money) while giving him what he wants).

In this episode I break down what this looks like for your COACHING business. 

Plus 2 questions to ask yourself so you can access why your best person wants to pay you money and how to see that in a non-marketing way that draws in who you actually want to work with.