Why You Should Ditch Ideal Client Avatars & Do This Instead
Podcast |
Rebel Uprising
Publisher |
Michelle Mazur
Media Type |
audio
Categories Via RSS |
Business
Education
Marketing
Self-Improvement
Publication Date |
Oct 12, 2021
Episode Duration |
00:11:12

How many ideal client avatars have you created for your business? Probably a crap ton. This is usually heralded as one of the first steps to creating a solid messaging and marketing strategy. But here's the thing, all of those ICAs? They are a figment of your imagination. They don't exist, and do you know who you can't market or sell to? People who don't freaking exist.

So let's burn all of those ideal client avatars and start paying attention to what actual clients say and have conversations with actual people. More on today's episode of Rebel Uprisng!  Visit this episode's blog post here: you-should-ditch-ideal-client-avatars-do-this-instead.html"> https://drmichellemazur.com/2021/10/why-you-should-ditch-ideal-client-avatars-do-this-instead.html 

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