A new study from Nutrition Advocacy for Public Interest (NAPI), titled The Junk Push: Rising UItra Processed Food Consumption In India: Policy, Politics and Reality, paints a grim picture of misleading marketing, rising consumption of Ultra Processed Foods (UPFs) in India, and the role of UPFs in triggering an epidemic non-communicable diseases such as obesity, diabetes and hypertension, among others, with children being particularly vulnerable. To find out how to identify harmful UPFs and why they are a public health concern, we speak with Dr Arun Gupta, Convener of NAPI and former member of PM’s Council on India’s Nutrition Challenges.