The Transcript

Why Trusting Your Instincts Can Lead You to Your Passion

Voiceover: Rainmaker FM. You’re listening to The Digital Entrepreneur, the show for folks who want to discover smarter ways to create and sell profitable digital goods and services. This podcast is a production of Digital Commerce Institute, the place to be for digital entrepreneurs. DCI features an in-depth, ongoing instructional academy, plus a live education and networking summit where entrepreneurs from across the globe meet in person. For more information, go to Rainmaker.FM/DigitalCommerce.

Jerod Morris: Welcome back to The Digital Entrepreneur, the show where digital entrepreneurs share their stories and the lessons they’ve learned so that we can all be better in our online pursuits. I am your host, Jerod Morris, the VP of marketing for Rainmaker Digital, and this is episode No. 34.

This episode of The Digital Entrepreneur is brought to you by the Rainmaker Platform. I will tell you more about this complete solution for digital marketing and sales later, but you can check it out and take a free spin for yourself at Rainmaker.FM/Platform.

On this week’s episode, I am joined by someone who is a little obsessed with building things and creating freedom in not only her life, but in the lives of others as well. After being unable to find a writing gig anywhere and having no outlet to serve her aching passion to build, she decided to do something about it. She set up her first website and attempted to build her first blog, Dive In. That experience taught her a ton.

Since then, she’s launched a business that helps others build and grow their online platforms, Simply Stated Media. She now works for herself, helps others do the same, and loves every minute of it. She is Raubi Perilli, and she is a digital entrepreneur.

All right, Raubi, welcome to The Digital Entrepreneur. It’s great to have you here.

Raubi Perilli: Thanks for having me. I’m excited to be here.

Jerod Morris: It was great to see you at Digital Commerce Summit. I don’t know if you listen, but last week I had Ed Fang on.

Raubi Perilli: Oh yeah?

Jerod Morris: Yeah. He and I were talking about how cool it is that you guys have that group where you’ll go to that event together, talk with each other, hold each other accountable, and be each other’s support group and everything. It’s really cool.

The Power of Mastermind Groups

Raubi Perilli: I love it. I look forward to that conference every year. I wrote about it for Copyblogger about how I felt it was integral for me to start my business. The people that I met there are even helping me now that I got the wheels turning, and they’re there to make sure I keep it rolling.

Jerod Morris: How important is that? A lot of people who listen to the show, a lot of people who are digital entrepreneurs end up working alone sometimes — work from home, work alone. How important is that to be able, even if it’s you don’t get to see them in person a lot, to have a group like that?

Raubi Perilli: I think it’s incredibly important, and I think people don’t put enough value on that. You get stuck behind your computer, and you kind of get caught up in your ways of just doing your work behind the screen. Even if the people you’re connecting with is through your screen or how we’re talking now, I think it’s so important.

When I first started, I made a big point to get out, go to a networking event, or go meet people once a month. I kind of fell off with it at one point, and I noticed it changing my attitude and my work ethic. I was so excited when the Digital Commerce Summit came back up because Ed and I talked to someone else who went, and we were like, “We need to go and get re-energized.”

Now, since the conference, we even setup a biweekly meeting so that we can hold each other accountable and keep that momentum going so that you don’t lose it when you get back behind the computer all alone.

Jerod Morris: That’s great. To begin, to kind of just set the stage, tell me, tell the listeners about Simply Stated Media and what you’re doing over there.

How Raubi Was Able to Find a Balance Between Client Work and Creating Digital Products

Raubi Perilli: I help people when they’re in their beginning stages of wanting to launch their side project or help promote themselves. I’m there to give them a step by step to launch their first professional online presence. That means I help them with setting up a WordPress site, just getting the basic stuff that they need on their website to look professional. It’s really easy to set up a site that you’re excited that you have a .com or something, but it just doesn’t look professional enough to be taken seriously.

So I help people so that they can build their online presence with authority so that they look like they’re a professional — they can really highlight their expertise — so that they can grow their career or their business. Sometimes it’s not even people that are looking to build a business. They just want to promote themselves so they can find better job opportunities.

Jerod Morris: Yeah, absolutely. We’re going to talk here in just a minute, we’re going to go backwards and talk about what you were doing before you got into what you’re doing now and then look forward. But I want to ask you the first question that I typically start off these conversations with, and that is about digital entrepreneurship, kind of the big picture.

I’ve always believed that the number one benefit of digital entrepreneurship is freedom — the freedom to choose your projects, to chart your course, and ultimately, the freedom to change your life and even your family’s life for the better. For you, what is the biggest benefit that you have derived from being a digital entrepreneur?

What Raubi Sees As the Biggest Benefit of Digital Entrepreneurship

Raubi Perilli: I would say you’re speaking my language right there with the freedom aspect of it. That’s huge for me, but another big part of it is just to help people do work that they actually care about. I feel like so many people do jobs that they hate or make them unhappy, and that funnels into their day-to-day life. It affects them in all parts of their life. Really being a digital entrepreneur, being able to promote myself, and find jobs and opportunities that align with what I like to do is so important to me.

When I started doing this, I noticed that just changed even my attitude and how I was interacting with people. I just think it’s so important for people to do work that they care about, and digital entrepreneurship gives that opportunity.

Jerod Morris: That’s interesting. You talked about how when you got into it, it started to change your attitude. Take me back to the time before you became a digital entrepreneur and were on your own. What were you doing, and what was missing that led you to want to make a change?

How Raubi Was Able to Find a Balance Between Client Work and Creating Digital Products

Raubi Perilli: The job that I had before I left to start Simply Stated Media, I was working at a content development company, and it was a startup. When I started there, I loved it. We were creating new things, and there was so much opportunity to innovate and come up with new processes, systems, and content that wasn’t there. When I had that job, I loved it. It felt like I was working for myself even though I was working for a company. But after a few years, we had laid out all that stuff that we needed for the foundation, and we stopped growing in that way.

Well, at least my position did. I kind of became stagnant, and then I wasn’t creating new things. I was just maintaining what was there. That really started to drain on me. I’m not the type of person that I like to go to work and do the same kind of repetitive motions every day. I know some businesses, that’s their goal to make it as simple as possible, so they can plug people in. I just needed to be in a position where I could be creative and create things from scratch. That’s what led me to, “Well, why don’t I go try to do this for myself?”

Jerod Morris: Have you tried to structure your business, then, in that way — knowing that about yourself, that maybe you like the creating part more than the maintaining part? Do you try and structure your business so that you get to do more creating than maintaining?

Raubi Perilli: Yeah, absolutely. Another part of it is, with the creating, is just the changing part of it, too. Whereas I know with my business, I started out, I really just wanted to do all freelance writing. And it quickly, it wasn’t even probably months into it that I realized, “I don’t want to just do writing. I want to do marketing strategy. I want to do websites.” So it’s not like a job where I got hired to just be a writer, and I was boxed into that position.

With having my own business, I can see where things are making me excited and what I’m good at. I can follow that path rather than be pigeon-holed into what I originally signed up for.

Jerod Morris: Yeah. Tell me about the milestone or moment in your career as a digital entrepreneur thus far that you are the most proud of.

Staying Busy and Getting Paid (and Scaling Beyond One-to-One Client Work)

Raubi Perilli: I have to say, and this may not be a huge milestone, but I know that it was for me, was just hitting that first year mark, knowing that I made it through that first year and that I had enough clients to keep me busy and keep me paid. When you start out, you have that huge fear of, “This isn’t going to work. I’m not going to have enough business.” Just having that relief of, “Okay, I’m actually doing this, and it’s working,” was pretty huge for me.

Jerod Morris: The way your business is structured, is it mostly you working one-on-one with clients? Do you have any digital products, like a course, anything like that, that kind of scales bigger than just one-to-one client work?

Raubi Perilli: Most of the stuff that I do is one-to-one client work. Where I’m at with that is I definitely want to grow into doing more actually workshop-style products where people sign up, and then I work one-on-one with them, but on a limited basis that we actually start with a goal and accomplish that through the workshop. I’m working on building that now, and it’s been helpful to be doing the one-on-one client work.

I’m getting to see where my target audience, what they need, how they learn, and how much they want to learn. That’s a big part of it, too. I tend to assume everybody wants to know how to do everything themselves, and I’ve learned that a lot of clients want most of it done for them. To try to find that balance of giving them what they want and need, but still being able to give them the tools to do it themselves a little bit.

Jerod Morris: I find that a lot of successful digital businesses start out the way that you’re starting out, where you are getting a lot of work with clients. Really, there’s no way to replace the experience and insight that you get working one on one. A lot of times, then, you can leverage that into more scalable digital products — like a course or like a membership — once you have that insight.

Is that something down the road that you’re looking at, or do you always want your business to be focused on, yes, the workshops, but really working in that one-to-one setting where you’re really working directly with people?

Raubi Perilli: I fluctuated where there was times that I wanted to go all in with digital products and not have clients, but I definitely think I see myself getting somewhere where I’m like 50/50. I do find that I really enjoy working with the clients. We’re talking about that you learn a lot from them, and you see what opportunities there are there. I kind of see myself going to where I’d like to be more 50/50.

You talking about the freedom aspect of it, I like that flexibility to be able to help people without needing to be right there for them all the time. Yeah, aspiring to be a little bit more split on the client work and the actual products, courses, and content that they can use themselves to get themselves through it.

Jerod Morris: Yeah. Let’s take a quick break, and when we come back, I’m going to ask Raubi about her most humbling moment as a digital entrepreneur. Be right back.

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Now, back to my interview with Raubi Perilli.

Raubi, I asked you about your most proud moment, and you told us, so now let’s flip that. Tell me about the most humbling moment in your career as a digital entrepreneur and, most importantly, what you learned from it.

Why Raubi Learned to Trust Her Instincts After a Particularly Challenging Experience with a Client

Raubi Perilli: Yeah, actually, I would say this was probably something that happened fairly recently to me. I had my first experience where I took on a client that just didn’t feel right at the beginning. I could tell in my gut it just wasn’t something that I felt like they were a match for what they were looking for and what I could provide, but I took them on anyway.

After putting in hours of work and talking to them again, I realized that I should have went with that original feeling of, “This isn’t a good fit,” and had to scrap everything that I had done and walk away from it — which was pretty humbling in that I put the time and the energy into working on the project and, with that, not working on other projects that need my time and energy.

I learned that you really have to listen to those gut feelings because it’s okay. Every client that comes to you, potential client, won’t be a fit, and it’s okay to accept that and admit it. I think that it’s hard when you want to take everything that comes your way, but you have to realize that, especially in a field like this that has a lot of creativity put into it, everybody’s not going to be a fit. It’s okay to accept that and pick who you should work with based off of that feeling.

Jerod Morris: That has to be a relatively common experience for folks in the early stages, as you were. I agree with you. I think you do have to trust your gut instinct, and you also have to develop that gut instinct, too.

Raubi Perilli: Yeah. It’s hard to say, “Well I don’t know. Maybe I’m just being wimpy that I don’t want to take it on.” You want to encourage yourself to push forward through hesitation, but you have to find that balance of when is it pushing yourself for the good or pushing yourself for the bad.

Jerod Morris: Just in the daily calculus that you do with your business, how often are you thinking about just the opportunity cost of your time. That’s the thing, when you choose a client like that, that’s something else that you’re saying no to. If it doesn’t work out, it’s a double bummer because it didn’t work out with them, and maybe you said no to something else that could have been a better fit.

Raubi Perilli: Right, yeah. I’m definitely thinking about that more. That experience has put that in perspective for me to pay more attention to that, especially as I’m developing these courses and more of the digital products because I’m not putting time into that. That could be way more powerful for me down the line than working with a client that’s going to be a struggle.

Jerod Morris: Yeah. All right, let’s fast forward to now. What is the one word that you would use to sum up the status of your business as it stands today? One word.

Why ‘Changing’ Is the Perfect Place to Be

Raubi Perilli: ‘Changing.’

Jerod Morris: Changing?

Raubi Perilli: Yeah.

Jerod Morris: I like it, which is where you should be after about a year.

Raubi Perilli: Yeah, well, about two years in.

Jerod Morris: Oh two years, okay.

Raubi Perilli: Yeah, two years. It was about two years ago in October that I left and started this, so I definitely think that that’s where I’m at is we’re talking about those digital products. I’m finally at a point where I’m focusing more on those. I do think you need those first couple years to really get your feet wet, figure out what you’re doing, and where your strengths are. I’m definitely changing in that I want to do more for more people than just how I was working on my one-to-one client base.

Jerod Morris: Are you finding that you are able to hone in quicker on what the problem points, what the pain points are of your clients and potential clients as you go through? Your ability to do that is so important when you’re creating any kind of product, and I have to imagine you get better at it as you go.

Raubi Perilli: Yeah, one of the things that I think I took for granted, because I taught myself everything about WordPress and websites, so I guess at the beginning, I thought everybody knew what I knew. It was good to work with a lot of clients, whereas I took stuff for granted that I could create this presence for them and pass it over to them, thinking that they would know how to do all these things.

Then, as I worked with them, I saw that there were a lot of places that they needed a lot of help that I didn’t realize they needed at first. It opened up some doors to where I could help in other ways that I didn’t originally see.

Jerod Morris: What is your biggest recurring pain point as a digital entrepreneur?

The Simple, but Powerful, Productivity Hack That Has Helped Raubi Focus on Work That Matters (and That You Could Implement Today)

Raubi Perilli: Probably that I just need to stay focused.

Jerod Morris: You and me both.

Raubi Perilli: Yeah. I get the shiny object syndrome where I see a course that is teaching something that I don’t know, and I want to learn that. I realize that there’s an opportunity somewhere that I want to go down that path, I don’t finish the projects that I’m working on fully, and I split up that time. That’s another reason why I started that mastermind with the people from Digital Commerce Summit — because I need to come up with a plan and stick to it. I’m hoping that they crack the whip on me and keep me in line.

Jerod Morris: I like it. That’s one way that you’re overcoming this. Knowing this about yourself, do you have any other daily strategies that help you? I ask this totally selfishly because I need some.

Raubi Perilli: Yeah. I’m a huge fan of time trackers, and I’ve always used it for my client work. Regardless if it’s something I’m being paid hourly or by project, I like to see how much work I did for the day, how much time went into a specific project, so I can assess it at the end and make sure it’s making sense financially.

One of the things I’m going to start doing, I haven’t implemented this yet, is using the time tracker also for those other projects, so I can see what am I wasting my time on, where am I getting sidetracked in working on projects that I’m not finishing. So to use the same time tracker for my work to grow my digital products as I am for the client work.

Jerod Morris: Do you have one that you recommend?

Raubi Perilli: I use Toggl.

Jerod Morris: Toggl?

Raubi Perilli: Yeah. Toggl’s definitely it’s free. It’s on my computer all day, and I think it’s been huge for me for accountability this whole time. I can say, “I want to make sure that I have this much client work every week or month,” and be able to really easily look back and see that. I think that’s important. If I didn’t have that, I’d probably at the end of the day be like, “What did I do today?”

Jerod Morris: Do you try to define some sort of kind of percentage balance between client work and then maybe working on your own business?

Raubi Perilli: Yeah. I’ve only used it for client work. I would say, “Okay, let’s do 50 percent client work and 50 percent other stuff,” but I need to define what’s happening in that other 50 percent that I wasn’t tracking. I’m just boxing it off like, “Well, that’s side admin, or marketing, or other things,” but I need to look a little bit more closely at those numbers I think would be helpful for me.

Jerod Morris: Yeah, definitely. I’m taking good notes here as you’re talking. What element of your work gives you the most satisfaction on a daily basis?

Why Seeing Clients Excited to Receive the Work They ve Paid Raubi for Gives Her the Most Satisfaction in Her Business

Raubi Perilli: I just love when I talk to a client, I pass something over to them, and it is exciting for them to get it. I just had a client that she had a website built by somebody, and she was embarrassed by it. She didn’t like it. She didn’t want to promote her business. I met with her, and we talked about what she wanted to change. I sent it over, and I was a little nervous because I thought, “Well, maybe it’s hard for her to find what she’s looking for.”

Then when I got the feedback that she loved it, her partner and her business loved it, and they were excited to start promoting their business, that was awesome for me because it’s so sad they have this business that they’re trying to start, and they can’t even drive traffic to their website because they’re embarrassed by it. I just love being able to get that feedback from clients that I’m helping them get closer to the work that makes them happy.

Jerod Morris: Yeah. That’s great. Let’s open up your toolbox real quick, if we can. You just mentioned Toggl. Are there any other technology tools that really contribute to your success as a digital entrepreneur?

Why Raubi Is Crazy About Google Docs (and Other Non-Technology Tools)

Raubi Perilli: Yeah. I don’t know if this one is very specific in that it will be a shock to people, but I’m crazy about Google Docs. I use Google Docs and Google Drive for practically everything in my business is stored there. It’s easy to collaborate with clients. Especially, I do a lot of content writing for clients through Google Docs. The fact that they can edit in real time and we don’t have multiple versions of a document, I love that. Toggl is definitely the next one in my list. I would say those are the two that I use all day all the time.

Jerod Morris: I concur with Google Docs, and every now and then, I have that moment of fear when it’s like, “I have everything in Google Docs,” which is very convenient and also very scary.

Raubi Perilli: It’s so funny that you say that because it wasn’t working, I think it was just yesterday, and I had that same thought — like, “Why do I trust this so much?”

Jerod Morris: Yeah, I know, because it’s so easy, it’s free, and it’s there.

Raubi Perilli: Yes, and it’s amazing. I really have a pet peeve of needing to download documents out of emails, and it’s so much easier with a Google Doc. You just click the link, and it’s right there. You don’t have multiple versions, and it’s awesome.

Jerod Morris: That’s how they get us. The allure of free and convenient. That’s how they get us.

Raubi Perilli: Totally.

Jerod Morris: What is the non-technology tool that contributes the most?

Raubi Perilli: I’m definitely a pen and paper kind of person. I feel like if I don’t have my task list written down on a piece of paper next to me, it does not get accomplished in the way that it would if I have it on a project management app or if I have it in a list online.

Jerod Morris: Really?

Raubi Perilli: Yeah. I need that pen and paper. It’s almost like writing it down reinforces it for me that it’s something I need to do.

Jerod Morris: Hmm. Okay.

Raubi Perilli: I’ve never been good at using Trello or something like that to keep track of my tasks, but I don’t know. I was talking about how I have shiny object syndrome, so maybe I should try that a little bit.

Jerod Morris: It’s good. I think what’s coming out in this interview is you seem to have a really high level of self-awareness, understanding your strengths and weaknesses, and setting up systems in your life to accommodate for those — and that’s smart. Rather than lamenting the fact that you are this or that, it’s accepting it, and then putting systems into your life to just make the best of it.

Raubi Perilli: Yeah, for sure.

Jerod Morris: All right, so earlier I asked you for the one word that you would use to sum up the status of your business as it stands today, and you stated simply, changing. When we talk again in a year, what would you want that one word to be?

How Raubi Plans to Keep Changing and Growing Moving Forward

Raubi Perilli: Hopefully it’s ‘growing.’

Jerod Morris: Growing?

Raubi Perilli: Yeah. The stuff that I’m changing now, I hope that in a year, I have all those ideas in place and that I can really be focused on growing them out, bringing in more clients, and selling more of those digital products at that time because I’ll have a better idea of where exactly I want to be.

Jerod Morris: Do you have some timelines laid out? Do you set out specific goals — like, “I want to have X clients, X revenue, or this or that,” when you say growing?

Raubi Perilli: Yeah. I definitely did. I’m working on, and this is something that, probably, since we’re staring my mastermind tomorrow will be a topic of conversation, is that I was trying to reverse engineer the amount of money I want to make with the services I want to offer, the products, and how many I have to sell for each. I’m going to try to set the goals based off of what output I want to see, and then how do I get there.

Jerod Morris: Very good.

Raubi Perilli: Definitely that plan is in progress. I haven’t completely laid it out, but I have the notes on it. And now I have the team to keep me in line, so that’s where hopefully that growth will be happening in that next year.

Jerod Morris: Very good. Well, good luck with that. It sounds like you’re on the right track to get there, so that’s great.

Raubi Perilli: I got all re-energized at the conference.

Jerod Morris: Good, good. That’s what the conference is for. That’s awesome. Are you ready for some rapid fire questions to close this out?

Raubi Perilli: Yeah, sure.

The One Book Raubi Would Insist You Read

Jerod Morris: Okay. If you could have every person who will ever work with you or for you read one book, what would it be?

Raubi Perilli: I just read Born For This. Chris Guillebeau, that’s who it is.

Jerod Morris: Yes.

Raubi Perilli: Yeah, I loved that, and I’m kind of forcing it on even friends and family because it really talks about what I was mentioning about people finding work that makes them happy. So I would say that book.

Jerod Morris: Very good.

Raubi’s Ideal 30-Minute Skype Call to Discuss Her Business

Jerod Morris: If you could have a 30-minute Skype call to discuss your business with anyone tomorrow, who would it be?

Raubi Perilli: Probably Amy Porterfield. She’s one of my favorites. I love her, and she’s given me a lot of the strategies that I use now. She’s one of the good ones.

Jerod Morris: Okay.

The One Email Newsletter Raubi Can’t Do Without

Jerod Morris: What is the one email newsletter that you cannot do without?

Raubi Perilli: Shameless plug for people on your site, but I love the Unemployable newsletter that Brian Clark sends out.

Jerod Morris: Very nice. Hey, we’re all about shameless plugs on here.

Raubi Perilli: I was not paid to say that.

Jerod Morris: That’s right.

The Non-Book Piece of Art That’s Had the Biggest Influence on Raubi as a Digital Entrepreneur

Jerod Morris: What non-book piece of art has had the greatest influence on you as a digital entrepreneur?

Raubi Perilli: Hmm. That’s a tough one, Jerod.

Jerod Morris: That is a tough one. This is always the one that you get the longest pauses for.

Raubi Perilli: There’s the movie Adaptation that has Nicolas Cage in it.

Jerod Morris: Oh my goodness. One of my favorite movies of all time.

Raubi Perilli: Yeah, and I love, there’s a line in there like, “You are what you love, not what loves you,” and I’ve always resonated with that in that you should just chase the things that you really care about. That kind of aligns with my whole theory on doing work that you care about and keep following with things that you love.

Jerod Morris: Oh, that is great. That is a great movie. If anybody has not watched that movie, Adaptation, it is such a phenomenal movie.

Raubi Perilli: Yeah, it’s definitely one of my favorites. I love that movie.

Jerod Morris: Yes, and Nicholas Cage, he’s the butt of jokes from time to time, but he is brilliant in that movie, absolutely brilliant.

Raubi Perilli: He’s awesome in that movie.

Jerod Morris: Yes.

Raubi Perilli: This is kind of off-topic, but there’s the book that they adapted to make that movie.

Jerod Morris: The Orchid Thief.

Raubi Perilli: Yeah, and it’s so interesting to see how that book turned into that movie. It’s really interesting.

Jerod Morris: Did you read the book? Did you read The Orchid Thief?

Raubi Perilli: I did, yeah. I mean, the movie is about them adapting the book into the movie, so it’s just a really interesting story. How they turned one media into another is pretty crazy.

Jerod Morris: It’s a very meta movie, too.

Raubi Perilli: Yeah, yeah.

Jerod Morris: It’s so interesting, so yes, check out Adaptation. Great movie.

Raubi’s Biggest Productivity Hack for Doing Meaningful Work

Jerod Morris: What productivity hack has had the biggest impact on your ability to get more meaningful work done? You may have already kind of told us this one, but if you have another one.

Raubi Perilli: I definitely would go back to that Toggl thing. If I didn’t have that, especially at the beginning, when I wasn’t sure what to charge for things. That’s a thing you definitely have to learn. To be able to look at the timer and see and track my work that way to know, “I need to finish this project in this amount of hours,” I think that keeps me motivated. I can look at it and say, “I can’t stop until I reach this amount of hours for the day,” so that has been huge for me.

Jerod Morris: Excellent.

How to Get in Touch with Raubi

Jerod Morris: Finally, what is the single best way for someone inspired by today’s discussion to get in touch with you?

Raubi Perilli: Yeah, definitely check out my website. It’s SimplyStatedMedia.com. On there, I have a five-day Go Pro Challenge that gives people the information to take that first step to start their online presence to grow their business or career. That’s definitely a good place to get to know me and what I do, or to find me on Twitter @RaubiMarie.

Jerod Morris: Excellent. So SimplyStatedMedia.com. On Twitter @RaubiMarie. Raubi, this was awesome. Thank you for joining us on The Digital Entrepreneur.

Raubi Perilli: Yeah. It was so fun to be here, and I’m so grateful that you asked me to be on.

Jerod Morris: Absolutely, and I hope to see you soon at the next event.

Raubi Perilli: I know. Already looking forward to it.

Jerod Morris: Absolutely. All right, thanks, Raubi.

Raubi Perilli: Thanks, Jerod.

Jerod Morris: My thanks to Raubi Perilli for joining me on this episode of The Digital Entrepreneur. My thanks to Toby Lyles manning the controls in the editing booth, and Will DeWitt and Caroline Early on the production end for helping me get this episode ready to go.

Thank you, of course, for being here on this episode of The Digital Entrepreneur. Always appreciate you joining me. If you ever have comments, questions, anything, just a friendly note, whatever it may be, hit me up on Twitter @JerodMorris. It is always a pleasure to interact with listeners of The Digital Entrepreneur like you. Be sure to join us next week. We’ll be back with another brand-new episode. Talk to you then.