Non-fungible tokens, or NFTs as they are known, have been around since 2017. But they suddenly went mainstream this year, attracting the attention of both crypto-currency traders and general investors. The sale of a tokenised digital art work titled ‘Everydays – The First 5000 Days’ by an artist called Beeple, for $69 million, appears to have unleashed an ‘NFT bubble’, with some analysts comparing to the ‘Tulip bubble’ of the 17th century. Are NFTs primarily a digital art-related phenomenon – a way to trade digital art and other digital collectibles? Or will they have a wider impact in the offline world as well, extending to domains such as music, fintech, and real estate? We demystify NFTs in this episode of In Focus with Dr Merav Ozair. Dr Ozair is a FinTech Faculty member at Rutgers Business School. She is a data scientist, a quant strategist, and a Crypto/Blockchain expert.