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Why Programmatic Buying Dominates CTV
Publisher |
I Hear Everything
Media Type |
audio
Categories Via RSS |
Business
Careers
Marketing
Publication Date |
Oct 09, 2024
Episode Duration |
00:19:18

Associate Vice President of North America at Lemma, Angelina Marmorato, delves into the dominance of programmatic buying in CTV. Discover how Lemma, a leading omnichannel SSP, revolutionizes supply curation for emerging formats with a privacy-first approach and dynamic creative. Explore how Lemma empowers agencies and brands with unprecedented control over inventory lifecycle and audience targeting, ensuring relevance and precision in advertising.  Show Notes

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Angelina Marmorato, Associate Vice President of North America at Lemma, delves into the topic of why programmatic buying dominates CTV in the MarTech podcast episode.

Associate Vice President of North America at Lemma, Angelina Marmorato, delves into the dominance of programmatic buying in CTV. Discover how Lemma, a leading omnichannel SSP, revolutionizes supply curation for emerging formats with a privacy-first approach and dynamic creative. Explore how Lemma empowers agencies and brands with unprecedented control over inventory lifecycle and audience targeting, ensuring relevance and precision in advertising.  Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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