Why data matters big-time for podcasters serious about competing in fast-moving environment, why quality and engagement will be crucial, and why the fact that podcasting is having a big moment — and new big players with deep pockets are on scene  — both require podcasters to pay attention to the network effect of having a tribe. Plus an interview with William Hung (of “American Idol” fame) on his new podcast “From Fear to Courage”, and headlines from podcasting and on-demand from Podnews… The shift where rich content in podcasting is having a moment, and audience size is swelling, with attention driving toward long form audio Brands, influencers, and journalists are taking notice Podcasting is now similar to the wave of early blogging which became simply a part of business How fragmentation is dangerous with content The quality of product is foremost important, and producers can no longer get away with subpar content if serious about competing The way content quality expectations are changing Why data does indeed crucially matter for podcasting to prosper Live events and other interactions allow a profiling of audiences insights into who is paying attention and what they care about Quality and engagement will rule and resonate How community can grow podcasting independent of digital presence The network effect of having a tribe How helping people motivates them to be there for you and support and engage with a podcast People who care about you and want you to succeed because you wanted them to succeed first, they will always be there for you The seed of community is wanting to help someone be better The value of not charging ticket prices for events, but instead inviting people who will want to participate New players with big pockets and high quality content requires us to up the game ____________________________________________________In this episode: An interview recorded at the 2018 Podfest Multimedia Expo with William Hung on creating his new podcast “From Fear to Courage“ The latest podcast and on-demand news from Podnews MouthMedia Network President Pavan Bahl and CEO Rob Sanchez on why building communities is crucial to the future of successful podcasts See omnystudio.com/listener for privacy information.