Podknife - Why Permissioned Consumer Data > Retail Media by MarTech Podcast // Marketing + Technology = Business Growth

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Why Permissioned Consumer Data > Retail Media

Podcast |: MarTech Podcast // Marketing + Technology = Business Growth
Publisher |: I Hear Everything
Media Type |: audio
Podknife tags |: Business,; Careers,; Interview,; Management & Marketing,; Personal Journals,; Technology
Categories Via RSS |: Business,; Careers,; Marketing
Publication Date |: Apr 05, 2024
Episode Duration |: 00:18:10

Description
iTunes Summary

Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Consumers are increasingly becoming concerned about how their data is used by companies. Stringent privacy regulations like GDPR and CCPA have compelled businesses to prioritize obtaining explicit consent from consumers before collecting and using their data. Today, Brian discusses why permissioned consumer data is greater than retail media. Show Notes

Connect With:

Brian Mandelbaum: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brian Mandelbaum, CEO of Attain, discusses why permissioned consumer data is greater than retail media.

Connect With:

Brian Mandelbaum: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode currently has no reviews.

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