Podknife - Why most podcasters don't need the IAB by The 5pm Club

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Why most podcasters don't need the IAB

Podcast |: The 5pm Club
Publisher |: Mark Steadman
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Podcasting
Categories Via RSS |: Business,; Entrepreneurship,; Technology
Publication Date |: Aug 07, 2020
Episode Duration |: 00:46:19

Description
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Discussing Anchor, Google Play Music, social media, and the role of the IAB in podcasting.

Brendan and Mark discuss Anchor and podcaster commitment, try and solve the mystery of the missing podcast, pour one out for Google Play Music and explore the importance of social media accounts for your podcast.

The pair then talk in-depth about analytics: why IAB certification is a thing, why so few of the big podcasting companies are on-board, and what hopes may lie for an open standard. Watch this space, as there’s potentially more discussion to be had.

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