Podknife - Why Marketers Need To Lean into 1st-Party Data -- Chris Savage // Wistia by MarTech Podcast // Marketing + Technology = Business Growth

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Why Marketers Need To Lean into 1st-Party Data -- Chris Savage // Wistia

Podcast |: MarTech Podcast // Marketing + Technology = Business Growth
Publisher |: I Hear Everything
Media Type |: audio
Podknife tags |: Business,; Careers,; Interview,; Management & Marketing,; Personal Journals,; Technology
Categories Via RSS |: Business,; Careers,; Marketing
Publication Date |: Aug 12, 2023
Episode Duration |: 00:16:32

Description
iTunes Summary

Chris Savage, CEO of Wistia, talks about the importance of first-party data. In recent years, there has been a significant shift in the marketing landscape, with an increased focus on the use of data to drive strategies. To navigate these changes and remain competitive, it's essential to invest in building your own content and traffic source. Today, Chris discusses why marketers need to lean into first-party data. Show Notes

Connect With:

Chris Savage: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Savage, CEO of Wistia, discusses why marketers need to lean into first-party data.

Connect With:

Chris Savage: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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