Why Male Strippers Dress as Firemen
Publisher |
Emily Binder
Media Type |
audio
Categories Via RSS |
Business
Marketing
Technology
Publication Date |
May 13, 2021
Episode Duration |
00:03:21
"It is impossible to generate trust, respect, affection, attention, reputation, generosity, or sexual appeal through rationality." Let's dig into this concept from Rory Sutherland's book "Alchemy." Male strippers dress as firemen because bravery is sexy. If rationality was sexy, they'd dress as accountants. Apply this to your brand. Be brave. Mentioned: Daniel Kahneman's system 1 and system 2 thinking (brain science). Pick up "Alchemy" on Amazon: https://amzn.to/3ffio4v

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