Today's episode of the podcast is my keynote at the ITC Vegas event. I dive deep into the huge opportunity on social media specifically LinkedIn for businesses and entrepreneurs. I also share my two cents on why complacency is hurting most businesses and how taking advantage of new technologies can help future-proof your business. Lastly, I talk about the importance of building a positive company culture for continuity and growth in business. If you're a business owner or planning to start a new business in 2024, this is the right video for you! Timestamps: 0:00 - 0:12 Intro 0:12 - 1:50 An underrated platform in 2024 1:50 - 6:00 The entrepreneurial journey 6:00 - 14:26 Complacency is hurting your business 14:26 - 19:50 Why you need to post content on LinkedIn and social media 19:50 - 22:27 How to future-proof your business 22:27 - 33:45 The importance of building a strong company culture 33:45 - 40:00 LinkedIn can double your business 40:00 - 41:34 3 things every business needs to focus on in 2024