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Why Isn't This Book (or Series) Selling? Shea MacLeod on Analyzing Backlist Titles
Media Type |
audio
Categories Via RSS |
Arts
Books
Business
Entrepreneurship
Marketing
Publication Date |
Jun 30, 2020
Episode Duration |
01:02:56

Episode 24 / Learn how cozy and historical mystery author Shea MacLeod analyzes her books and makes strategic changes to create solid-selling books that satisfy readers. You can find show notes and links at https://www.wishidknownforwriters.com.

In the intro, Sara shares that she’s using Reedsy to find translators for foregin editions of her books. Jami had a cover reveal and is trying the new technique of including characters from the next book in her second epilogue. Sara also shared a podcast she found helpful, Kobo Writing Life’s podcast, Selling Audiobooks to the Kobo Customer with Elyse Daniels

In this podcast episode, you’ll discover:

  • How switching to a new genre helped Shea level up
  • Why Shea wishes she’d started her newsletter list earlier
  • Why signing with a traditional publisher was a mistake for Shea and the lessons she learned 
  • How Shea analyzes her books and tries different tactics to increase sales including: 
    • Recovering a cozy series to fix discoverability problems and attract cozy readers
    • Rewriting a paranormal romance series to make it a paranormal cozy mystery
  • Why reading in your genre can be the key to understanding what changes you need to make to satisfy readers
  • Shea’s strategy of having books in Kindle Unlimited as well as wide books
  • Why cozies appeal to readers

Genres discussed include cozy mystery, paranormal cozy mystery, historical mystery, and urban fantasy paranormal romance.

Links: 

Shea MacLeod

Shea MacLeod Cozy Mysteries - Facebook

Shea MacLeod_Author Instagram 

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