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*That’s according to some research and analysis companies conducting a soft target search of every carrier store, rep, web search, back-of-house, henhouse, outhouse and presumably doghouse in a 5-mile radius. And saying "the iPhone 12 mini might not be a big hit."

But with Apple releasing an unprecedented 5 new phones this year, including not just a smaller, less expensive SE but splitting the market between a smaller mini and a less expensive SE, what is consumer demand really showing us to date?

To find out, I called up one of the best and brightest industry analysts in the business, Creative Strategies’ own Carolina Milanesi.

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