Podknife - Why HHM is More Than Translating Ad Copy Into Spanish by Yeah, That's Probably an Ad

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Why HHM is More Than Translating Ad Copy Into Spanish

Podcast |: Yeah, That's Probably an Ad
Publisher |: Adweek
Media Type |: audio
Podknife tags |: Advertising,; Business,; Creativity,; Design,; Interview,; Management & Marketing,; Media,; Technology
Categories Via RSS |: Business,; Marketing
Publication Date |: Oct 10, 2022
Episode Duration |: 00:20:52

On this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona is joined by creative strategy consultant Michael Leon-Rivera and Legendary Entertainment head of social media and digital marketing Sandy Archila to break down the campaign strategies seen in the past year when it comes to targeting Hispanic and Latinx consumers and what works (and what doesn’t).

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