Why good ideas get trapped in the valley of death -- and how to rescue them | TED-Ed
Podcast |
TED Talks Daily
Publisher |
TED
Media Type |
audio
Categories Via RSS |
Business
Education
Society & Culture
Publication Date |
Apr 17, 2021
Episode Duration |
00:04:49
All new products must pass through the "valley of death" before they reach the market. Many never make it out, and sometimes that's OK -- if they don't work, don't fill a need or for any number of reasons. One of the fields where this problem is most pressing is zero-carbon technologies. Why is it vulnerable to this trap, and can we change it? Explore how to break the cycle of the funding gap. [Written by Elizabeth Cox and George Zaidan, directed by Lisa LaBracio, narrated by Jack Cutmore-Scott]

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