Why CRM, DSP, & Automation Is Only 75-80% Effective -- Quimby Melton // Confection
Publisher |
I Hear Everything
Media Type |
audio
Categories Via RSS |
Business
Careers
Marketing
Publication Date |
Nov 26, 2021
Episode Duration |
00:16:53

Confection’s CEO and Co-Founder, Quimby Melton looks into the effectiveness of CRM, DSPs, and automation. Companies will need to heavily rely on first-party data going forward. And this means the quality and accuracy of that data is just as important as the data itself. Quimby takes a closer look at why CRM, DSPs, and automation are only 75-80% effective. Show Notes

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Quimby Melton, CEO and Co-Founder of Confection, offers his take on the effectiveness of CRM, DSPs, and automation.

Confection’s CEO and Co-Founder, Quimby Melton looks into the effectiveness of CRM, DSPs, and automation. Companies will need to heavily rely on first-party data going forward. And this means the quality and accuracy of that data is just as important as the data itself. Quimby takes a closer look at why CRM, DSPs, and automation are only 75-80% effective. Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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