We’ve just published a new book on DesignBetter.com called Business Thinking for Designers by Ryan Rumsey, formerly of Apple, USAA, EA, and Nestlé. It’s a challenging time out there, and we know many of you are facing uncertainty in your work, whether you’re in an industry that’s been heavily hit by the current crisis, or even if you’re lucky enough to be with a company that is navigating the current storm more or less intact. Now more than ever, designers need to be able to demonstrate an understanding of the business they work within, and show a return on investment for the work that they do.

This is why we’ve released this book now, and in this bonus episode with author Ryan Rumsey you’ll learn:

• Why an analytical approach to storytelling is crucial to conveying your vision
• How to prepare for negotiations after you pitch to stakeholders
• Ways business thinking can help individual contributors in addition to managers

In the new book Business Thinking for Designers, you’ll get to know how to speak design in the language of business, learn essential strategies to effectively communicate with your business partners, and tools, tips, and frameworks that you can put right to work.

If you’re eager to download the book now, for free, just head over to https://www.designbetter.co/business-thinking-for-designers.