Podknife - Why Apple Has 'Crack Marketing' Names for Mac by Rene Ritchie

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Why Apple Has 'Crack Marketing' Names for Mac

Podcast |: Rene Ritchie
Publisher |: Rene Ritchie
Media Type |: audio
Podknife tags |: Apple,; Reviews,; Tech News,; Technology
Categories Via RSS |: Education,; News,; Technology
Publication Date |: Jul 08, 2021
Episode Duration |: 00:04:51

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The original Mac OS X beta, way back in 2001, a Steve Odessy, was code-named Kodiak, after the Alaskan brown bear. After that, Apple switched Mac OS X codenames to the big cats, starting with 10.0 Cheetah and 10.1 Puma. But then… a funny thing happened on the way to the keynote stage. Steve Jobs decided to use the private codename… as a public marketing name. Instead of OS X 10.2, he oh so proudly proclaimed OS X Jaguar. Technically jag-wire! But, why?

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