Podknife - Where does social media fit in the marketing mix? by The Marketing Companion

Help
Help

Suggested Topics
- What is Podknife?
  
  Podknife is a curated podcast information and review site designed to be accessible in your browser from any device. We’re working to build the most useful podcast information source available by providing you with as much publicly available information about each podcast in our database as we can find and keeping it as up to date as possible.
- Can I listen to podcasts on Podknife?
  
  Yeah! There's a player at the bottom of the page.
- How can I get my podcast on Podknife?
  
  We’d love to hear about your podcast and consider it for addition. You can suggest your own by logging in and selecting the “Suggest a Podcast” link from the menu. Fill out the form and we’ll take it from there.
- How can I submit a review of a podcast?
  
  To submit a review of a podcast, go to the page of the podcast you want to review and click the "Submit Review" button below the image associated with the podcast. Clicking that button brings you to a new page where you can select a rating between 1 and 5 stars and write a brief review.
- How can I submit a review of a podcast episode?
  
  To submit a review of a podcast episode, go to the page of the podcast whose episode you want to review and find the specific episode you're looking for. Clicking on any episode reveals a "View Episode" button and clicking on that brings you to an episode-specific page where you can find more information displayed about the episode along with a "Submit Review" button. Clicking that brings you to a new page where you can select a rating between 1 and 5 stars and write a brief review of the episode.
- Is there a Podknife app?
  
  Not yet - we're keeping it in the browser at least for now. No app download required to access anything on the site.
- How can I change my display name?
  
  To change your display name, log in to Podknife and select "Account Settings" in the dropdown menu. From the Account Settings page, enter your desired new display name and press the "Save" button to confirm the change.
- How can I change my password?
  
  To change your password, log in to Podknife and select "Account Settings" in the dropdown menu. From the Account Settings page, enter your desired new password in the two fields below "Update Password" and press the "Save" button to confirm the change.
- How can I keep track of all my reviews?
  
  Within the menu, click on "My Profile", you will then be able to check all your reviews for both podcast & episode. You can also check all your favorite podcasts.
- How can I keep track of all my favorited podcasts?
  
  You can find podcasts you’ve favorited displayed on the My Profile page associated with your account (https://podknife.com/profile).
  You can share your My Profile page displaying your favorite podcasts as well as any reviews you’ve written publicly with a link in the form https://podknife.com/users/[displayname] where [displayname] is replaced by your Display Name.
- How can I favorite a podcast?
  
  On each podcast page you’ll find the outline of a star above the podcast title. Clicking this star fills it in and designates the podcast as a favorite (for logged in users) or invites the user to log in or register for an account (for users who are not logged in). You can find favorited podcasts displayed on the My Profile page associated with your account (https://podknife.com/profile).
- How can I register for a Podknife account?
  
  To register, click on the “Register” button in the top right of your browser window (or visit https://podknife.com/users/sign_up). Enter a Display Name to be associated with your account on the site (alongside any reviews you contribute, for example), an Email address to associate with the account and your password (twice for confirmation). Press the “Confirm” button and you should be all set, logged in and ready to review and favorite podcasts as you wish.
- How can I get in touch?
  
  We’d love to hear from you. You can reach us using the Feedback form (https://podknife.com/feedbacks/new) which can be found either in the footer on each page (for users who are not logged in) or in the dropdown menu (for logged in users).
  
  You can also reach us on Twitter by tweeting us @podknife (https://twitter.com/podknife) or on Facebook by messaging us from our page (https://www.facebook.com/podknife/).
- Log In
- Register
- Feedback
- Help
- Privacy Policy
- Terms of Use
© Podknife 2024

Please login or sign up to post and edit reviews.

This episode currently has no reviews.

Submit Review

Favorite Add to Queue

Where does social media fit in the marketing mix?

Podcast |: The Marketing Companion
Publisher |: Mark Schaefer
Media Type |: audio
Podknife tags |: Business,; Comedy,; Management & Marketing
Categories Via RSS |: Business,; Careers,; Marketing
Publication Date |: Feb 21, 2014
Episode Duration |: 00:33:46

Description
Content Encoded

media-baking.jpg" alt="marketing mix" width="460" height="592"> A number of news items coalesced recently and made me wonder ... what is the true role of social media in the marketing mix today? How has it changed? Is it really about connection? Is it still a way to engage with customers? Or, has it been so overrun by agencies and programmed content that it is little more than advertising? Maybe you have been wondering the same thing? This is such a vital topic that Tom Webster and I decided to tackle this on the latest edition of The Marketing Companion. Have you listened to our podcast yet? If not, please give it a try. We always aim to deliver entertaining and thought ideas to help you through the latest marketing trends and you might have some fun along the way, too. In this edition, we explore:

The time element --- social media versus advertising
Estimating the sales power of social media
Weak links versus strong links and how this converts to sales
The correlation between share of conversation and market share
Social media at the top of the sales cycle and at the end of it
Is social media more like advertising or marketing?
A case study illustrating the impression power of social media
How will social media platforms re-invent themselves to ignite a "wow factor?"

Yes, we covered a lot of ground in just 30 minutes! Are you ready to give this a listen?

Resources mentioned in this podcast:

The Full Facts Book of Cold Reading: A Comprehensive Guide to the Most Persuasive Psychological Manipulation Technique in the Worldna.amazon-adsystem.com/e/ir?t=schaemarkesol-20&l=am2&o=1&a=0955847605" alt="" width="1" height="1">

Age of Context: Mobile, Sensors, Data and the Future of Privacyna.amazon-adsystem.com/e/ir?t=schaemarkesol-20&l=am2&o=1&a=1492348430" alt="" width="1" height="1">

Content Shock: Why content marketing is not a sustainable strategy

The results are in: A case study of social influence

Posts about Esurance Super Bowl ads referenced to in the podcast

Why the little guy won marketing's biggest prize

The missing link between awareness and action

mind-boggling-lunacy-of-people.html">The mind-boggling lunacy of people who were impressed with Esurance's Super Bowl ad

A number of news items coalesced recently and made me wonder ... what is the true role of social media in the marketing mix today? How has it changed? Is it really about connection? Is it still a way to engage with customers? Or, has it been so overrun by agencies and programmed content that it is little more than advertising? Maybe you have been wondering the same thing? This is such a vital topic that Tom Webster and I decided to tackle this on the latest edition of The Marketing Companion. Have you listened to our podcast yet? If not, please give it a try. We always aim to deliver entertaining and thought ideas to help you through the latest marketing trends and you might have some fun along the way, too. In this edition, we explore:

The time element --- social media versus advertising
Estimating the sales power of social media
Weak links versus strong links and how this converts to sales
The correlation between share of conversation and market share
Social media at the top of the sales cycle and at the end of it
Is social media more like advertising or marketing?
A case study illustrating the impression power of social media
How will social media platforms re-invent themselves to ignite a "wow factor?"

Yes, we covered a lot of ground in just 30 minutes! Are you ready to give this a listen?

Resources mentioned in this podcast:

The Full Facts Book of Cold Reading: A Comprehensive Guide to the Most Persuasive Psychological Manipulation Technique in the World

Age of Context: Mobile, Sensors, Data and the Future of Privacy

Content Shock: Why content marketing is not a sustainable strategy

The results are in: A case study of social influence

Posts about Esurance Super Bowl ads referenced to in the podcast

Why the little guy won marketing's biggest prize

The missing link between awareness and action

mind-boggling-lunacy-of-people.html">The mind-boggling lunacy of people who were impressed with Esurance's Super Bowl ad

This episode currently has no reviews.

Submit Review

This episode could use a review!

This episode could use a review! Have anything to say about it? Share your thoughts using the button below.

Submit Review