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Where Customer Engagement & UX Intersect
Podcast |
MarTech Podcast // Marketing + Technology = Business Growth
Publisher |
I Hear Everything
Media Type |
audio
Podknife tags |
Business, 
Careers, 
Interview, 
Management & Marketing, 
Personal Journals, 
Technology
Categories Via RSS |
Business, 
Careers, 
Marketing
Publication Date |
Aug 12, 2024
Episode Duration |
00:16:12

Patricia Rollins, Head of Marketing at Typeform, delves into marketing data and customer experience. Traditionally, marketers have relied on static audience personas and targeted advertising, but this approach doesn't take into account the nuances of individual customers. Consumers today expect a more personalized experience, and with our access to data diminishing, marketers will need to focus on user behavior to fuel personalization. Today, Patricia discusses where customer engagement and user experience intersect.

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Patricia Rollins, Head of Marketing at Typeform, discusses where customer engagement and user experience intersect.

Patricia Rollins, Head of Marketing at Typeform, delves into marketing data and customer experience. Traditionally, marketers have relied on static audience personas and targeted advertising, but this approach doesn't take into account the nuances of individual customers. Consumers today expect a more personalized experience, and with our access to data diminishing, marketers will need to focus on user behavior to fuel personalization. Today, Patricia discusses where customer engagement and user experience intersect.

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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