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When to Avoid Being Creative in Your Site and Marketing Copy
Publisher |
Emily Binder
Media Type |
audio
Categories Via RSS |
Business
Marketing
Technology
Publication Date |
Mar 31, 2021
Episode Duration |
00:02:58
We want to avoid confusion in any marketing. Put a play button in the video thumbnail graphic that looks like YouTube's: people recognize it. Here's how the people I polled reacted to the question of which phrasing about enabling an Alexa skill was clearest to them. Original Twitter poll here.

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