Podknife - When Shopping and Entertainment Collide by The So What from BCG

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When Shopping and Entertainment Collide

Podcast |: The So What from BCG
Publisher |: Boston Consulting Group (BCG)
Media Type |: audio
Podknife tags |: Business,; Interview,; Society & Culture,; Technology,; The Future
Categories Via RSS |: Business,; Management,; Technology
Publication Date |: Mar 15, 2023
Episode Duration |: 00:20:59

In Indonesia, consumers began mixing together several orders of McDonald’s soft serve ice cream into a dessert mashup. Videos of this quirky development quickly went viral, and the trend spread to Thailand. Rather than worry about losing control over its carefully crafted image, McDonald’s encouraged the activity by creating an online video ad campaign around their customers’ videos. Welcome to the crazy world of shoppertainment, which BCG projects will grow into a $1 trillion market in Asia by 2025.

This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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