Over a career spanning four decades, Roger Martin has been a management consultant, an influential business strategy thinker and author, as well as the Dean of the Rotman School of Management at University of Toronto. He advises CEOs of global companies such as Ford, Proctor & Gamble, and Lego. He is well known for developing and exploring the concept of "integrative thinking" in management problem solving and for troubling conventional management wisdom as he does in his newest book, A New Way to Think: Your Guide to Superior Management Effectiveness. In this episode, Martin challenges the relentless drive for efficiency and advocates for a re-think in approach.