What you say and how you say it can have a profound effect on the interactions you have and the outcomes from those interactions. Are you deliberate about how you present information? Do you think about whether you are presenting the opportunity as a gain, or as a loss? Do you know the impact of each of these frames? This episode takes a deeper look at the impact of framing in our interactions. Based on Nobel Prize winning research and ideas from research in the area of persuasion, I will help you frame your discussions for maximum impact.