I once swore I’d never run a free challenge. And here I am, with two completed and done at the time this podcast goes live.

I blame my amazing client Sheryl Takayama, who is part of The Content Masterweb. As part of our coaching, I want my clients to explore any part of content marketing they need, and Sheryl wanted part of her activity to include a challenge.

Sheryl’s a weightloss coach, specialising in helping people thrive on a low carb lifestyle. Her challenge was based around sharing photos of food, trying recipes and winning food as prizes.

My challenge was on how to best use chatGPT - and was a fair bit more intense! (The challenge I’ve just run recently was on Tiktok and also intense. I’m sure it’s a marketing thing!)

Problem was, though I knew how to do it in theory, I had always avoided running one myself. As a coach who leads by example, something had to give.

So in February of this year, Sheryl and I both ran a challenge for our own businesses in the same week. This week happened to be a few days before a catastrophic Cyclone hit large areas of New Zealand. 

In this episode, we share what went well, and what didn’t. We talk about our decision to continue on in a time of stress, and what impact the challenge had on our business. 

We also share what we’d do differently next time.

If you’ve ever thought about running a challenge, or have and it didn’t go as expected, this is our honest take, or learning and advice for you as you make that call.

In this episode we cover:

• Why challenges can work
• What was happening the week of the challenge
• What we loved about the experience
• What we found tricky
• The results and impact to our business
• What we’d do differently the next time
• How we’d compare a challenge to other types of activity. 

Important Links

Connect with Sheryl

page.com/tiktok-for-business-challenge-MAY-2023">Come to Rachel's free TIKTOK challenge May 2023

Come to Rachel’s Free content strategy workshops

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

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