Being told “I can’t afford it” can make you really question your pricing and the value inside your products. But this doesn't mean that you need to lower your price or offer discounts. Today I'm dissecting what this REALLY means and how crafting your content is crucial to dealing with this feedback in your business.In this episode we talk about:- How showing your customer the value of your offer can help to shuffle their priorities- The four ingredients you need before someone will buy- How to tweak your offer without changing the core product to identify what appeals to your audience- Strategies to understanding and knowing when you are promoting to the right people - How important positioning your messaging can be to reaching your ideal customer- The benefit of tailoring your marketing to show your buyer why it is essential they buy nowSHOW LINKS:- Join our community: https://stephtaylor.co/community- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co