Podknife - What the “Whole Self” Movement Means to Marketers by The Marketing Companion

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What the “Whole Self” Movement Means to Marketers

Podcast |: The Marketing Companion
Publisher |: Mark Schaefer
Media Type |: audio
Podknife tags |: Business,; Comedy,; Management & Marketing
Categories Via RSS |: Business,; Careers,; Marketing
Publication Date |: Apr 24, 2023
Episode Duration |: 00:38:00

Should we bring our "whole self" to the marketing profession? A powerful sociological trend is changing norms and expectations of our customers and employees. What are the advantages and disadvantages of vulnerability and self-disclosure? Mark Schaefer and Keith Jennings weigh in!

Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "Belonging to the Brand" and "Marketing Rebellion." His annual marketing retreat is The Uprising.

Keith Jennings is an executive and writer who equips professionals to serve with values, generosity, and social impact.He serves as vice president of community impact with Jackson Healthcare. Connect with him at https://www.linkedin.com/in/keithjennings/.

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