Podknife - What's Next For Media & Measurement? by The PRovoke Media Podcast

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What's Next For Media & Measurement?

Podcast |: The PRovoke Media Podcast
Publisher |: PRovoke Media
Media Type |: audio
Podknife tags |: Business,; Communication,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: Dec 17, 2015
Episode Duration |: 01:02:14

Holmes Report editor Aarti Shah brings back Media Survey founder Sam Whitmore to talk media trends, from dayparting sponsored content to publications rethinking the what 'homepage' means.

Then, Proof CEO Mark Stouse considers the ways the c-suite is increasingly asking PR/communications to demonstrate — not just awareness — but the business value behind its efforts.

Show notes: The Business Value Awards Deadline Extended to January 11

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