Liza Weale is the Founder of Gatehouse Admissions and the coauthor of What Matters? and What More? 50 Successful Essays for the Stanford GSB and HBS (and Why They Worked) with Jeremy Shinewald, the Founder of mbaMission. Liza joins hosts Mike Palmer and Melissa Griffith for a conversation about business school admissions, authentic storytelling, and the return on investment (ROI) of attending B-School in these transformative times. Liza and Melissa begin by sharing their experiences applying and gaining admission into prestigious business schools before we dive into the examples of successful applicants' essays from the book. We explore the importance of vulnerability and sharing your personal values when trying to gain access to elite business schools like Harvard and Stanford and just generally in life. We also delve into the benefits and challenges elite business schools are facing as they attempt to respond to the disruptive forces of the pandemic, the awakening around racial injustice, and the transformation of the modern workplace. It's a fascinating conversation you won't want to miss. Subscribe to Trending in Ed wherever you get your podcasts and find more great shows like this at TrendinginEd.com.