Being able to effectively communicate data is becoming an increasingly important part of a journalists job, so much so that news outlets are expanding their staffs to include data scientists and statisticians and that is the focus of this episode of Stats and Stories with guest Robert Cuffe. Cuffe is the head of statistics for BBC news. Before that he worked on HIV drug trials at GlaxoSmithKline and is head of statistics at ViiV Health Care. Cuffe is a statistical ambassador for the Royal Statistical Society and was chairman of the UK pharmaceutical statistician’s industry body PSI where he worked with the Science Media Center to set up a briefing service for the Lay Science Press. His research interests deal primarily with health statistics and the general communication of statistics as a whole.