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What It Means For Companies To Be "Data-Rich" But "Insights-Poor"
Publisher |
I Hear Everything
Media Type |
audio
Categories Via RSS |
Business
Careers
Marketing
Publication Date |
Sep 04, 2024
Episode Duration |
00:16:54

Steve Phillips and Ryan Barry from Zappi delve into the challenges faced by companies that are data-rich but insights-poor. They explore the importance of understanding consumer behavior and internal organizational journeys to extract meaningful insights. Discover how bridging the gap between data and insights can help companies like PepsiCo, McDonald’s, and Heineken® enhance their advertising and product strategies. Join Steve and Ryan as they share their expertise in leveraging consumer insights to drive business success. Show Notes

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Steve Phillips and Ryan Barry, Cofounder and CEO / President, both at Zappi, discuss the challenges companies face when being "data-rich" but "insights-poor" in the marketing industry.

Steve Phillips and Ryan Barry from Zappi delve into the challenges faced by companies that are data-rich but insights-poor. They explore the importance of understanding consumer behavior and internal organizational journeys to extract meaningful insights. Discover how bridging the gap between data and insights can help companies like PepsiCo, McDonald’s, and Heineken® enhance their advertising and product strategies. Join Steve and Ryan as they share their expertise in leveraging consumer insights to drive business success. Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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