Please login or sign up to post and edit reviews.
What is Your Product's Benefit? Forget Features
Publisher |
Emily Binder
Media Type |
audio
Categories Via RSS |
Business
Marketing
Technology
Publication Date |
Apr 13, 2021
Episode Duration |
00:03:31
We still have human beings doing marketing and writing copy because rich data and great targeting can only go so far. Power index = Reach x Engagement. Instagram has about one-third as many users as Facebook, but garners 15x the level of engagement. Based on power index, Instagram is the world’s most powerful platform. But if you don't have your product's BENEFIT vs FEATURES clear and compelling, it won't matter how well your advertising is targeted.

Hosted on Acast. See acast.com/privacy for more information.

This episode currently has no reviews.

Submit Review
This episode could use a review!

This episode could use a review! Have anything to say about it? Share your thoughts using the button below.

Submit Review