Have you heard of a buyer persona? If you’ve done any kind of rebranding for your law firm or practice, you will likely have gone through a buyer persona exercise. I know it may be cumbersome to sit down and figure out who your buyer personas are, but I promise that it’s worth it, and this week’s episode will explain why. I’m joined by Stormie Andrews, creator of The World’s Best Buyer Persona® System and the co-founder of Yokel Local, an award-winning digital marketing agency located in Las Vegas, Nevada. His company is also the first Hubspot Platinum Agency Partner in the state. Stormie gives listeners actionable tips on: How to identify your buyer persona How to define desirability and the ways in which it translates to your buyer persona Why your buyer persona is a critical part of your marketing strategy The 8 parts of the Element of Success Wheel and how they correlate with your buyer persona