Podknife - What if advertising was honest? | Sylvester Chauke by TED Talks Daily

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What if advertising was honest? | Sylvester Chauke

Podcast |: TED Talks Daily
Publisher |: TED
Media Type |: audio
Podknife tags |: Business,; Education,; Science & Medicine,; Society & Culture
Categories Via RSS |: Business,; Education,; Society & Culture
Publication Date |: Jan 17, 2024
Episode Duration |: 00:11:44

After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with "honest ads" that do right by the planet and encourage people to think twice before buying.

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