Sel Leigh created a business that pulled together her decades of experience in working across multiple government and NGO roles educating not-for-profit and business owners, and had a growing number of clients who loved her help, advice and support around helping them understand the obligations and entitlements of being in business, specifically in the not for profit, or other impact style business models. 

But Sel had a problem

Her business was soaking up hours she did not have, she was stressed and the profit coming in from the work wasn’t enough. She needed help. 

In this episode of MAP IT Marketing, we walk through why Sel needed to get some external help to reset her pricing, what mindset barriers she had to break down, and how her clients reacted to her new pricing structure.

For anyone who’s struggled to work out how to price your value, as opposed to “what you think you can get” this is a must listen to episode. 

Sel now uses the lessons and techniques she’s learned to help her clients also change their mindset and ensure they’re building a business that is profitable and healthy. At the time of our interview, Sel was still on maternity leave, which she was able to take fully, leaving a team member to look after the business, and still be paid from the business. 

Sel’s about to return to work with clients, helping them with their Impact-focussed businesses, knowing she’s built a business that still gives her time with her three young children, aligning her business with her personal values around family.  

Today we cover

• Why it’s good to think about profit (even with a passion / impact business)
• Why we so often don’t charge what we’re worth
• What you need to take into account when you change your pricing
• When you may need to get help
• What the biggest impact of changing your money mindset is
• What happens when you tell your clients the pricing has changed

Important Links

Sel on Tiktok

Sel on Instagram

Sel on Linkedin

Natalie Coombe, Pricing Expert

Other recommended Episodes

Your budget is not their budget with Natalie Coombe

How People Pleasing Can Harm Your Business

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