Embedded finance enables businesses to seamlessly integrate financial services into their business models, providing banking, credit, payments, or other services — efficiently and at the consumer’s point of need. According to Accenture, 47% of non-financial companies said their companies have already invested in embedded finance offerings. The vast majority of these firms also stated that embedded finance increased engagement and helped them acquire new customers. We are very fortunate to have Eric Sager, COO of Plaid and Ben Brown, cross industry financial services lead at Accenture with us on the Banking Transformed podcast. They discuss the competitive trends, the impact on traditional financial services and the opportunities in the marketplace.