The Australian tourism industry was hit hard by the pandemic. In an effort to bring international visitors back, the tourism board has unveiled a new mascot, Ruby the Roo. But this campaign, like the many before the new CGI kangaroo, has caused quite a stir. Many are questioning what this cartoon caricature says about us. In this episode of Full Story, Gabrielle Jackson talks to Lenore Taylor and Mike Ticher about revitalising the tourism industry and how the world sees Australia