It’s easy to open up your favorite social media app and think that everyone is thinking a certain way. It doesn’t matter the topic. in our always connected world, whether it’s about some national story or something in town, we’ve all seen it.

The pile on with comments. But in my mind, that isn’t the greatest indicator of what people really think.

A friend of mine called it “roll and scroll,” where a lot of people will see something going a certain way, roll their eyes, and scroll on instead of getting into it. So how do we find out what Detroiters are really thinking?

What brings Detroit voters to the polls? What are their top priorities for local elected officials? You ask them. But to it right, it requires expertise and expense.

So when I saw that outlier media had commissioned the Detroit metro area communities study to survey 1,100 of our citizens? My ears perked up.

To unpack the findings… Sarah Alvarez, the founder and editor in chief of Outlier Media joined me in the studio at Techtown.

Link to the full survey results to follow along: https://outliermedia.org/detroit-voter-turnout-2024-elections-priorities-survey/

Thanks to our episode sponsor, City Bird Detroit: https://citybirddetroit.com/