Wall Street Journal’s Eliot Brown first became interested in WeWork back in 2014 after an encounter with founder co-founder Adam Neumann, who quickly told the reporter that he should not “think about his company as a real estate business, but as a community-building startup”. Fast forward seven years, Brown, along with his colleague Maureen Farrell, plan to release their new book The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion, which chronicles the infamous journey of one of the most talked-about companies in recent years, and how a billion-dollar business fooled Silicon Valley. Featuring: Eliot Brown (@eliotwb), Reporter for Wall Street Journal and Author Host: Peter Kafka (@pkafka), Senior Editor at Recode More to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape. About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Learn more about your ad choices. Visit podcastchoices.com/adchoices