From food and banking to masculinity and entertainment, the establishment is being challenged. The rebels want nothing to do with the old ways of selling, building, or doing things. Every week, host and marketing expert Ron Tite steps inside an industry transforming before our eyes — speaking with the executives in power, the entrepreneurs challenging their dominance, and the academics and journalists observing how people, companies, and categories are being shaken up. By the end, you’ll know who’s in, who’s out... and where the rest of us stand because of it. This isn't just disruption — it’s a coup. New episodes drop every Tuesday starting September 24th.