In a wide-ranging conversation with Holmes Report editor Arun Sudhaman, Weber Shandwick EMEA and Asia-Pacific chairman Tim Sutton discusses his recent move back to London after eight years in Hong Kong, a period in which he witnessed considerable change in Asia's public relations markets. Sutton explores the the diversity across the region, and assesses how global PR networks are responding to the political and social shifts in key markets such as China, India, Japan and Indonesia. He also looks at the PR challenges facing Asian brands looking to go global, and analyses the current state of play for global PR networks in EMEA.