'We're All Influencers Now' with Scott Guthrie (Ep. 207)
Publisher |
PRovoke Media
Media Type |
audio
Categories Via RSS |
Business
Business News
Marketing
News
Publication Date |
Mar 04, 2020
Episode Duration |
00:29:14

Independent influencer marketing specialist Scott Guthrie joins the PRovoke Podcast to talk about a new report, We're All Influencers Now, which covers governance and best practice for communications professionals working with influencers from Instagram celebrity endorsement to B2B, and why the influencer ecosystem – or "word-of-mouth at scale" – has become so important to brands.

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