Profiting from your podcast is common and something that most creators consider or hope for at some point. Today, we discuss the ways that podcasters can make money from their shows.
We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team.
Today’s Hosts: Todd Cochrane and MacKenzie Bennett
Monetize Your Podcast
The many ways in which you can monetize your podcast
Advertising
Programmatic advertising: anyone can do this and ads can be about anything, however you’re not in control as the creator
Sponsorships and ad deals: specific to that campaign and have detailed requirements within a contract
Stats factor into any type of ad deal often times
Can be dependent on whether you have built an audience
Joining an ad network can ease the process of finding advertisers and deals
Value4Value (V4V)
Call-back to last week's episode, very simple once it's properly set up
From Podcast Index team - Blubrry has implemented many of the tools recently
Donations
Loyal listeners may be inclined to donate to you
Tried and true, it’s easy to add a donation button to your website anywhere
Cashapp and Venmo are now also very popular and easy to use for this
Premium Content
Early release of episodes for members
Ad-free versions of the show
Bonus content
Extended content
Apple premium
Allows for simplified premium listening for the audience (and our integration for creators)
There are lots of different ways to go about this
Selling Your Own Stuff
Books
Merch
Other products you produce or sell
Courses
Paid webinars, summits and events
Promoting your business
Passive Income
Affiliate marketing
Ads on your website
And of course, just do your podcast for the fun of it and forget the idea of monetization. That is the great thing about podcasting; it's inexpensive and it’s quite fun.
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