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Want 52 million followers on TikTok? Adapt and experiment like Michael Le
Podcast |
Creative Control
Publisher |
Fast Company
Media Type |
audio
Podknife tags |
Business
Creativity
Interview
Technology
Categories Via RSS |
Arts
Business
TV & Film
Publication Date |
Oct 20, 2022
Episode Duration |
00:35:08
If you’re on TikTok, Michael Le has undoubtedly landed on your For You page at some point with his dance videos, which have earned him 52 million followers and more than 10 billion views. Now Michael is launching Joystick, a gaming ecosystem that aims to empower users and content creators to become business owners. According to Michael, the key to his success has been adapting and experimenting both in the content he creates and in his business pursuits. But how do you translate 52 million followers into a new business—especially a new business that many might not see as part of your core brand?

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