Virtual reality (VR) and 360 video are the new cool kids on the media block but how will this impact media organisations? Over the past couple of years, projects have been produced on a wide range of subjects, such as Notes on blindness, The Arctic and even one filmed from the International Space Station. The BBC has produced its own VR content too. There's no doubt that VR and 360 both give the user something extra, taking them somewhere they couldn’t go in real life and providing an 'experience' rather than just something to watch. So how should media organisations approach the challenge in terms of creativity, production and distribution? "You have to be prepared to hand over control to your viewers which has implications for how we report on TV."– Zillah Watson In this podcast you will learn: - the difference between VR and 360 video - how broadcasters are currently using VR and 360 - how other industries are using VR and 360 - what's augmented reality (AR) and mixed reality (MR) - will there be a killer app? Zillah Watson, from BBC Research & Development, is an editor who’s been responsible for a number of VR projects at the BBC. She wrote a recent report for the Reuters Institute on VR and 360 in news organisations. Si Lumb is a senior product manager for BBC’s Research & Development Future Experiences team. Rebecca Gregory-Clarke is the lead technologist for immersive technology at Digital Catapult, a government-backed agency that promotes technological development in the UK. Find out more about BBC Academy: Website – www.bbc.co.uk/academy Facebook – www.facebook.com/bbcacademy Twitter – www.twitter.com/bbcacademy