Pat Higbie is CEO and co-founder of XAPPmedia which delivers voice interactive apps and managed services for media and brands looking to connect with consumers on Amazon Alexa, Google Assistant, Microsoft Cortana or other platforms. Pat has worked in voice technology for a decade and co-founded XAPP in 2012, well before Amazon Echo launched. The company first worked with mobile audio apps to voice enable their content discovery and ads. Pat says, this is why the company originally built its platform for scale. In 2016, XAPP began working with brands and media companies to build and manage voice apps. Today, the company has hundreds of voice apps under management. Pat talks about what he has learned bringing so many organizations to voice interaction for the first time and what it takes to build a scalable voice platform.