Matt Ware is the Head of Performance and Lachlan Pottenger is the Creative Director of FIRST Voice (also one of this year's sponsors of VOICE). In this episode, you'll hear them talk about how voice is viewed and used in Australia, why Google Assistant is more dominant than Amazon Alexa in Australia, how their company helped Officeworks increase their retail numbers with voice, why conversational design is important for retail voice experiences, what to expect from their talk at the summit and why they think voice is important.