It took leaving home for Vivian Howard to appreciate where she'd come from. The chef, restaurateur, TV star, and author of the new cookbook This Will Make It Taste Good is the daughter of an Eastern North Carolina tobacco farmer, and everything she saw on TV told her that she shouldn't be especially proud of that, that southernness was somehow the butt of a joke. She moved away to New York City, started working in restaurants, and came to realize how special the food and culture of her birthplace are. As an evangelist for her region, she's gained a battalion of fans of her books, shows, and restaurants, but politics have made her feel pretty isolated right now. Howard joined Food & Wine for an honest, intimate conversation about business during a pandemic, the power of home cooking, and the pain of political division. Learn more about Vivian Howard https://www.vivianhoward.com/ Buy 'This Will Make It Taste Good' https://www.amazon.com/This-Will-Make-Taste-Good/dp/0316381128/ref=as_li_ss_tl?ie=UTF8&linkCode=ll1&tag=fwprintvivianhowardinterview1020-20&linkId=03b0a2d1b350908e8bace351b5d9fc05&language=en_US Buy 'Deep Run Roots' https://www.amazon.com/Deep-Run-Roots-Stories-Recipes/dp/0316381101/ref=as_li_ss_tl?ie=UTF8&linkCode=ll1&tag=fwprintvivianhowardinterview1020-20&linkId=8856c84a361504877e8ffe6a8e2cc417&language=en_US Read her business advice https://www.foodandwine.com/fwpro/best-practices-how-vivian-howard-is-launching-new-businesses-during-the-pandemic Food & Wine Pro https://www.foodandwine.com/fwpro Learn more about your ad choices. Visit megaphone.fm/adchoices