Vinnie Potestivo 

Vinny Potestivo is an emmy award-winning media advisor and talent development executive. He discussedhis journey to becoming a casting director and how he used technology toinnovate the casting industry. He also discussed the importance of having agood pitch deck, team, and culture to help with content creation. He encouragedlisteners to create something that makes them laugh and build their creativemuscle. He suggested trusting yourself and taking trends, and making them yourown. He also discussed the importance of applying for awards, leveragingdistribution platforms, repurposing content, and using social media platformsto reach a wider audience. 

Action Items  

1. Take a chance on a $20 ad in a magazine. 
2. Prepare and challenge yourself to learn something new. 
3. Create a good pitch deck. 
4. Use Notion and Clarity to keep projects organized. 
5. Build a good team and culture to help with content creation. 
6. Leverage distribution platforms to increase discoverability. 
7. Repurpose content and use platforms such as IMDb and PodChaser to increase visibility. 
8. Leverage social media platforms like Instagram to reach a wider audience. 
9. Create something that makes you laugh and build your creative muscle. 
10. Trust yourself and take trends and make them your own. 
11. Contact Vinnie on LinkedIn and his website vpe.tv. 
12. Share, like, and subscribe to the Dead America Podcast. 

BIO, 

Vinnie Potestivo is anindustry-leading talent & media development strategist widely known forlaunching celebrity brands & media properties that continue to influencemodern pop culture. 

With over 25 years ofexperience, he and his teams have become well-trusted connectors who sell, develop,produce, launch, distribute, and amplify some of the most talked-about originalseries & talent brands in modern pop culture. 

Talent brands Vinnie hashelped elevate through the use of original content include Mandy Moore, AshtonKutcher, Ashlee Simpson, Jessica Simpson, Tyrese Gibson, Lauren Conrad, Dianevon Furstenberg, Nick Cannon, Danielle Fishel, Peter Thomas Roth, KellyOsbourne, Kristin Cavallari, Molly Sims, Vanessa Lachey, Damien Fahey, Quddus,Suchin Pak, Gideon Yago, DJ Clue, LaLa Anthony, Hilary Duff, TJ Lavin, and LeahMcSweeney among others. 

Television series castor produced by Vinnie include Punk’d, Wild ‘n Out, The Challenge, TRL, TheOsbournes, Newlyweds, Laguna Beach, The Hills, The Ashlee Simpson Show, 8th& Ocean, Pimp My Ride, Cribs, The Tom Green Show, 2gether, All Things Rock,Headbanger’s Ball, Direct Effect, YO! MTV Raps, Loveline, Man & Wife,Making the Band, Fashionably Loud, VMAs, MTV Movie Awards, Sunset Daze,Biography, The Real Housewives of New Jersey, The Millionaire Matchmaker, DogsIn The City, Celebrity House Hunters, I’m Married To A, House of DVF, andA Question of Love. 

Multimedia series castor created by Vinnie include Macy’s Million Dollar Makeover, Samsung’s PrivateIsland Giveaway, YouTube Originals’ Kid Correspondent, Vevo’s Certified,Simplified with Josh McBride, and Day One Stories byPrudential.  

Podcasts include Man& Wife (Fatman Scoop & Shanda Freeman), Whistleblower(Natalie Khawam), Absolutely Danielle (Danielle Staub), Success byDesign (Elizabeth Sutton), The Polished Woman (Jessica R Bunevacz), RitchIn Life (Ritch Erani), and Camera Ready & Abel (Barbara BarnaAbel). 

Corporate brands Vinniehas worked closely with include Macy’s, Samsung, Nikon, MLB, Peter Thomas Roth,Naturally Serious Skin, Kiehl’s, Hope Fragrances, Ciroc, AARP, Prudential, andAllstate. 

Links 

 https://deadamerica.website/vinnie-potestivo 

vinnie@vpetalent.com 

https://twitter.com/vinniepotestivo 

https://facebook.com/vinniepotestivo 

https://instagram.com/vinniepotestivo 

https://linkedin.com/in/vinniepotestivo